Contrary to popular belief, social media marketing is not a difficult strategy to implement. It is one of the simplest options and requires no financial investment. Using social media allows a business owner to connect with their customers on a more personal level. With the following tips, a simple video can generate a lot of traffic.
The number of followers is a social media marketing success indicator. The product of many large companies with iconic names attracts followers. The number of followers your company has is directly linked to the success of your social media marketing.
Study social media posting patterns. Many of these sites see the most traffic at 7 a.m., 5 p.m., and 10 p.m., so post new content then.
If you post more than three times per day, make sure each post is unique and interesting. Using Social Mention, you can see who is mentioning your products or brand on social media. With this program you can see what people are saying about your brand. You should see a difference in interest and genuine opinions about your products.
Videos are great social media marketing content. Video is the most popular and fastest growing online application. You can turn old articles and posts into videos using online screen capture and presentation tools. Add them to your YouTube channel and social media pages. For effective marketing, use the newer large social media sites, but don’t forget the older ones. You’ll be missing out on a huge market if you ignore social media sites like MySpace and Craigslist. Social media is fiercely competitive, and older sites still dominate.
Social media marketing allows others to promote your products and services for you. Use one-click links on your product and service pages to allow visitors to like it on Facebook or tweet it on Twitter. Friends’ recommendations are proven to be far more persuasive than most marketing tactics used by businesses in persuading potential customers to buy. Getting traffic is important, but getting customers is even more crucial. This is only possible with quality media and targeted audiences. Simple planning and the above tips can save you time and money when marketing to the entire online world.